“Build a better mousetrap, and the world will beat a path to your door.” Ralph Waldo Emerson penned that famous quote in the late 19th century. With apologies to Emerson, here’s our timely take: “Build a better front end, and customers will flock to your pharmacy.” It doesn’t take an expensive renovation to transform your front end into a profit powerhouse. All it takes is dedicated staff, creative ideas, and a strong plan.

Learn how to craft your success plan to attract new customers, keep them, and sell them more by registering for the  Front-End Profit Building Seminar, sponsored by Good Neighbor Pharmacy, Oct. 5 in Boston. Presenter Gabe Trahan, NCPA’s senior director of store operations and marketing, will help you discover how to build better end-caps, create your own floor plan with minimal expense, explore new trends and niches, improve your curbside appeal, sell more private label, and become a better buyer and a superior seller.

Spots are limited, and registration begins mid-May. The program is designed for store owners, managers, and anyone who works in the front end. Special rates available for team members.