Boosted Social Media

Building Relationships with Boosted Social Media Posts

It’s about being social. It’s about connecting with people. It’s about building a relationship. Sharing fun events and local causes engages customers, breaks down barriers, and helps them feel more comfortable when it comes to asking important questions. “As we saw what was going on with TV, we knew we needed to get a different… Read more »

Brian Nightengale, President, Good Neighbor Pharmacy

Q&A with Brian Nightengale, President, Good Neighbor Pharmacy

By John Bruce, PharmD, CEO WSPC and Brian Nightengale, RPh, PhD, President, Good Neighbor Pharmacy At ThoughtSpot 2018, you announced the redesign of the Good Neighbor Pharmacy program structure. Why were these changes made? Last year, we conducted in-depth market research with pharmacists and patients from across the country to gain insight into how the marketplace… Read more »

Retail Trends in Pharmacy

How Retail Trends Are Changing the Pharmacy Game

Contributed by AmerisourceBergen Opportunity has never been greater for independent pharmacies. Retail trends point to the rise of consumer preference for distinctive, locally owned businesses while a cultural shift in values has elevated the importance of leading a healthier, more meaningful life. By leaning into the inherent qualities that enable them to meet those desires… Read more »

Our New Digital World

Our New, Digital World

There are many positive things about the growth of our digital world. One undeniable benefit is Google’s ability to help people find businesses they are looking for. Yet we’re continually amazed by how many pharmacies are missing this opportunity. Our data indicates that over 50 percent of independent pharmacies don’t have a website. “Doing business… Read more »

10 Tips for New Pharmacy Managers

By Jason Poquette, RPh, DrugTopics Remember that class in pharmacy school about being an effective manager? No? Neither do I. Typically, pharmacists have very little (if any) real training for the demands of managing a pharmacy. While pharmacy school does a great job preparing you for clinical questions related to drug therapy, there’s typically no… Read more »

The 8 Best Ways to Communicate with Patients

By Frieda Wiley, PharmD, BCGP, RPh, DrugTopics Did you know that, even though 99% of Americans are reportedly able to read and write to some degree, 21% of Americans can only understand the most basic information? This means that for many of your patients, simply handing over a sheet of dense safety information or quickly… Read more »

Best Practices for Facebook and Instagram

By Andrew Hutchinson, Social Media Today Facebook has launched a new best practices guide for both Facebook and Instagram, which covers all the key basics of each platform, and includes some interesting notes, particularly in the wider context of the company’s more recent shifts. Some of those notes of interest include: All about community – Facebook says that… Read more »

Protect Your Pharmacy

Pharmacies on the Front Line In the mid-90s, trends in healthcare shifted away from treatment and towards prescriptions, and aggressive marketing of drugs such as Oxycontin resulted in physicians being more lenient about prescribing opioids. As opioid use became normalized, prescription drug abuse and addiction skyrocketed to epidemic proportions. The number of people abusing prescription… Read more »

Your Brand = CONSISTENT Customer Service

Customers care about consistency. Three experts share tips for building your independent pharmacy business, delighting your customers, and establishing a successful brand. According to businessdictionary.com, a brand is a “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.” After… Read more »

The Importance of Focusing on the Positive (or Opportunity)

Robbie Leark, PharmD, services three communities in Southern California. Burt’s Pharmacy and Compounding Lab is in Newbury Park, Plaza Pharmacy is in Thousand Oaks, and a third pharmacy on the way will service Westlake Village. Though each location offers different services based on the community they serve and size of the store, all patients have… Read more »