Leif Holm says that, like pharmacies everywhere, he is dealing with shrinking margins. To combat this, he does everything he can to control costs: uses Elevate as his PSAO; and makes a concerted effort to find new ways to grow front end sales. North Pole Prescription Lab is an apothecary type pharmacy, so Holm has focused on finding high quality health care items. One thing he’s done is bring in a line of really effective air purifiers. They retail, depending on the model, from $400 to $800 dollars. And, Holm says his staff is doing a good job with high-end vitamins and nutrients by using the drug nutrient depletion program from Ortho Molecular.