Our New Digital World

Our New, Digital World

Wayne Glowac

Article contributed by Wayne Glowac,
Chief Marketing Officer, Pharm Fresh

There are many positive things about the growth of our digital world.

One undeniable benefit is Google’s ability to help people find businesses they are looking for. Yet we’re continually amazed by how many pharmacies are missing this opportunity. Our data indicates that over 50 percent of independent pharmacies don’t have a website.

“Doing business without advertising [a website] is like winking [at someone] in the dark. You know what you are doing but nobody else does.” — Steuart Henderson Britt, Author; Marketing, Management and Administrative Action

At the heart of any digital marketing effort is your website. It’s how people find you and how they learn about your hours and services. It can be how they fill their prescriptions and ask you questions or share their concerns.

For many pharmacies, bringing in new patients with their website is an important part of their success. Those who don’t have a website are giving away prospective customers who are actively looking for them.

For those who don’t think a website is important, please consider there are 3 million (yes, million) searches every month in Google for information on pharmacies.
We should also consider the perception people have about companies that don’t have a website—some people perceive businesses without websites as not being legitimate businesses or otherwise as subpar businesses. As my son recently told me, “If a business doesn’t have a website, I probably won’t go there, even if I can find them.”

For those who don’t think a website is important, please consider there are 3 million (yes, million) searches every month in Google for information on pharmacies. The number of people using the Google search term “pharmacy near me” has increased by 50% over the last year. These are open-minded folks who are simply looking for the closest pharmacy. How many of these people will never know you exist because you don’t have a website?

You’ve worked hard for many years to build your business with the intention of helping people and making a good living. Why would you make it harder for your customers to find you?

Fortunately, there are many website options available that are surprisingly affordable and easy to set up and maintain. Here’s to your continued success.

For more information contact:
Wayne Glowac
Chief Marketing Officer
Pharm Fresh
wayne@pharmfreshmedia.com
877.327.4276